Events
Festival Lumen — electro festival ticket video ad
A 15-second vertical ad for an electronic music festival in Marseille on 21 and 22 June that opens on « Deux nuits. Trente artistes. Une plage. » and pushes €39 early bird tickets. It works because the three-beat hook sums up the whole experience in seconds, the early bird price rewards acting fast, and the CTA goes straight to tickets.
The brief that made it
Made with AdHub in about 10 minutes from this one brief.
Ad for « Festival Lumen », an electronic music festival in Marseille on 21 and 22 June: 30 artists, beach, early bird tickets at €39. Audience: 18–30-year-olds. Hook: « Deux nuits. Trente artistes. Une plage. » (“Two nights. Thirty artists. One beach.”) CTA: Prenez vos billets (Get your tickets). Text in French.
What to copy
- Sum up the experience in three short beats.
- Reward early buyers with a lower price.
- Send the CTA straight to tickets.
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